Fad Fungi: Mushrooms are Trendy

Jess Watts
8 min readJun 7, 2021

For a changing America, mushrooms are new taste makers

Photo by Olya Kobruseva from Pexels

Move over succulents — there’s a new “It” plant in town.

Or rather, a new fungus.

The New York Times recently declared that the fungus is among us, and it’s hard to disagree. If the exaltation of the mushroom is news to you, it certainly won’t stay that way for long; the fleshy-skinned fungi is quickly…

Jess Watts

Where culture & consumerism meet. Advertising Strategy Director, Business Insider’s Rising Stars of Madison Ave | Stalk me here: https://www.hellojesswatts.com