How to Break into Account Planning

Jess Watts
6 min readJul 13, 2023

12 things to get an entry-level Advertising Strategy position

Finding a Junior Planner role these days is harder, but not impossible.

Lay-offs, recession, budget cuts…trying to get your foot in the door in advertising as a recent grad (or career pivot) is not without its perils these days. And if your dreams include being part of an agency’s strategy department — which tend to operate with smaller teams and with clients that favor staffing with senior planners — it can be…

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Jess Watts

Where culture & consumerism meet. Strategy Director, culture, pay equity and travel pro. Stalk me here: https://www.hellojesswatts.com