Razors Cracked the Youth Market

When it comes to selling to the next generation, razor brands are cutting-edge

Gillette Venus

Published in MediaPost’s TheMarketingInsider April 18th, 2019

“Game-changer,” “inspiring” and “empowering” are not the terms that usually come to mind when thinking about a device that removes body hair. But for Gen Z (ages 10–24), razor brands have become just that. Companies like Gillette, Billie…