The Woke Generation’s Problem

Queerbaiting, Blackfishing and the strategic identity

Photo by Jhonis Martins from Pexels

For over a year, I co-lead a massive national research project studying the identity of the generation after Millennials, Generation Z. Roughly ages 10–24 — and of a size around 65 million — they are an influential group that many of us are still trying to wrap our heads around. Like their Millennials siblings before them, this generation is also being swept…