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Jess Watts
Jess Watts

125 Followers

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Jul 18

Greece Itinerary: A Romantic Week in Paros - 2023

How couples can spend one, two or five days on this Greek Island Hey! I’m Jess, and for more than a decade I’ve worked in advertising making commercials for brands like MGM Hotels and Casinos, Southwest Airlines and Expedia. Which, as…

Greece

11 min read

Greece Itinerary: A Romantic Week in Paros - 2023
Greece Itinerary: A Romantic Week in Paros - 2023
Greece

11 min read


Jul 13

How to Break into Account Planning

12 things to get an entry-level Advertising Strategy position Lay-offs, recession, budget cuts…trying to get your foot in the door in advertising as a recent grad (or career pivot) is not without it perils these days. And if your dreams include being part of an agency’s strategy department — which…

Advertising And Marketing

6 min read

How to Break into Account Planning
How to Break into Account Planning
Advertising And Marketing

6 min read


Jan 10, 2022

How Much Did Women Make in Advertising: 2021

With one exception, not enough. Thanks, gender pay gaps. Nine months ago a Creator posted in the anonymous industry app, Fishbowl, asking the participants of the Women in Advertising Bowl to share their salaries. And boy (uh, girl), did they ever. As a female, freelance Strategy Director, I found the…

Advertising

7 min read

How Much Did Women Make in Advertising: 2021
How Much Did Women Make in Advertising: 2021
Advertising

7 min read


Jun 7, 2021

Fad Fungi: Mushrooms are Trendy

For a changing America, mushrooms are new taste makers Move over succulents — there’s a new “It” plant in town. Or rather, a new fungus. The New York Times recently declared that the fungus is among us, and it’s hard to disagree. If the exaltation of the mushroom is news…

Pop Culture

8 min read

Fad Fungi: Mushrooms are Trendy
Fad Fungi: Mushrooms are Trendy
Pop Culture

8 min read


Published in

The Startup

·Feb 2, 2021

Snap Decisions in the Age of Snapchat

Technology is Moving Fast — Can Good Decisions Keep Up? Whenever see the inevitable question of how our addiction to social media apps and sites have negatively impact our society, my mind drifts to a cool, cloudy night in Michigan. A ragtag crew of Trump supporters had assembled, their fists…

Misinformation

6 min read

Snap Decisions in the Age of Snapchat
Snap Decisions in the Age of Snapchat
Misinformation

6 min read


Dec 21, 2020

1918 / 2021: Pandemic Letters to Santa

Nearly 100 Years Apart, Children Write of Illness and Oranges — I originally published this story last year, but alas, here we are, facing yet another Christmastime with the scourge of COVID. …

Covid-19

6 min read

Letters to Santa in Two Pandemics
Letters to Santa in Two Pandemics
Covid-19

6 min read


Published in

Fanfare

·Oct 12, 2020

What Recent Horror Films Reveal About Our Psyche

Deep-seated fears about ghosts and…Airbnb hosts? For years I worked on the commercials for Universal Studios Hollywood Halloween Horror Nights (temporarily RIP, 2020). The job was a bit ironic, since scary movies give me the willies. Nonetheless, I quickly discovered that making a truly, enticingly creepy ad wasn’t as simple…

Halloween

4 min read

What Recent Horror Films Reveal About Our Psyche
What Recent Horror Films Reveal About Our Psyche
Halloween

4 min read


Published in

The Startup

·Jul 16, 2020

What Do Brands Owe America?

In 2021, Brands Can’t Escape Political and Social Issues Sometime in March of 2020, when COVID-19 went from the boogeyman in the closet to a force closing schools and businesses, an interesting website popped up. Well, actually, it was a bit terrifying. As an advertising brand strategist, it was one…

Marketing

6 min read

What Do Brands Owe America?
What Do Brands Owe America?
Marketing

6 min read


Jul 6, 2020

Young People Can Save Air Travel. When Will They?

The most flown generation shares their thoughts on their post-Coronavirus travel A decade ago, I left my hometown of fifty-thousand people and endless beige strip malls, nervously clutching a boarding pass. It was my first international flight. A year abroad would soon turn me into a life-long parishioner of the…

Covid-19

11 min read

Young People Can Save Air Travel. When Will They?
Young People Can Save Air Travel. When Will They?
Covid-19

11 min read


Jan 12, 2020

Candles Shine a Light on Our Cultural Concerns

Waxy scented clues about our societal values, attitudes and fears If you heard about a company making a $6.5 million expansion, with a 20,000 square-foot research and development lab for prototyping, your head would likely to go to many places; maybe burgeoning tech, or some innovative new product. But it…

Culture

6 min read

Candles Shine a Light on Our Cultural Concerns
Candles Shine a Light on Our Cultural Concerns
Culture

6 min read

Jess Watts

Jess Watts

125 Followers

Where culture & consumerism meet. Strategy Director, culture, pay equity and travel pro. Stalk me here: https://www.hellojesswatts.com

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