How Much Did Women Make in Advertising: 2021

Jess Watts
7 min readJan 10, 2022

With one exception, not enough. Thanks, gender pay gaps.

Just the facts, ma’am? Go directly to the excel

Nine months ago a Creator posted in the anonymous industry app, Fishbowl, asking the participants of the Women in Advertising Bowl to share their salaries.

And boy (uh, girl), did they ever.

As a female, freelance Strategy Director, I found the range of salaries eye-opening. There…

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Jess Watts

Where culture & consumerism meet. Strategy Director, culture, pay equity and travel pro. Stalk me here: https://www.hellojesswatts.com